Our grandparents had nothing but gave us everything. We strive to carry on what they taught us, so their sacrifice does not go to waste.
Hardcore Italians' Commitment To Our Grandparents Legacy.
Our brand's profound passion is rooted in the cherished memory of our late grandparents from Calabria, Adeline and Giuseppe Scarcello. We draw constant inspiration from their wisdom and values, ensuing that every decision we make is guided by their loving influence.
We embody the Hardcore Italian identity, cherishing timeless values passed down by our Italian ancestors, proudly shaping our true essence.
#1: Family First
Family is everything; we stand by them through thick and thin.
Embrace modesty and remain grounded in all situations.
Find joy in life's simple pleasures and be content with what we have.
#4: Work Ethic
Give your best effort in all endeavors, no matter the task.
#5: Generosity and Warmth
Open your heart to others and leave a lasting positive impact.
Stand strong with friends and family; betrayal is irreversible.
#7: No Excuses
Our ancestors sailed to America driven by the pursuit of a better life. Embrace their spirit and always find a way.
Pray for strength, cherishing each moment, in good and bad times.
Our reputation is sacred; we strive to be dependable and respectable.
#10: Preserve Traditions
Learn from the wisdom of older generations and pass down cherished traditions for future generations.
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