Our Story

How it started


In 2009, we had a simple dream to bring Italian descendants together.

We believed that Italian pride should not fade over time, but grow with each generation.

We started with one t-shirt design. With the help of friends and family this idea was put to life in our neighborhood. Through social media and word-of-mouth, one simple design and one small neighborhood quickly grew into a wide selection of products and millions of Italians who stand behind our mission.

Today a small team of paisans work out of our Illinois headquarters to design premium apparel, specialties, and accessories. We ship products all over the world and everyday we are fueling our message to the masses.


Our Mission

Dedicated to spreading Italian pride. Hardcore Italians represents a movement to keep Italians proud of their roots for generations to come.

We aim to bring laughter, memories, and joy to those who understand the lifestyle. We aim to honor our ancestors and traditions. We want to empower this message through our voice.


Our Products

All apparel is created for those who embrace their Italian roots and are made to stand out. We want to get people talking about our beautiful heritage when seeing our designs.

Quality is first priority. It is our goal to ensure every piece of clothing is a top-notch product.

We strive to be different and create items that you cannot find anywhere else.