The word, “Hardcore” is defined as being an active and committed member of a group.
This commitment to your heritage is something that is already inside of you. You were raised with Italian traditions, values, and culture. It’s a part of who you are.
Hardcore Italians is a movement to keep Italian pride alive. Our ancestors made sacrifices to give us opportunity. They grew up with nothing but gave us everything. When we show our pride, we honor their sacrifice.
We thank you for being a part of our movement.We hope that our products make you feel close to who you are.
Wear It Proud